I wanted to have Scoot on because he has a Masters in Business Administration and I felt like this would give him unique insight into ways that people can differentiate their newsletters. This is an important topic because it helps define the qualities that make your newsletter stand out and distinguish it as a unique place to visit.
I love talking about topics like these and Scoot always makes for a great conversation. I hope you enjoy this video. If you have any thoughts or ideas, please feel free to comment below. I’d love to hear them.
Thank you Karl Straub, Phil Butehorn, Eric Falden, Erica Drayton, Songletter, and many others for tuning into my live video with Scoot! Join me for my next live video in the app.












